Peaceful Podcasting
For coaches and experts who love talking to people but hate "Selling Themselves"
What if you never had to sell yourself again - because the right people already knew and trusted you?
There's someone you've been meaning to reach out to for months.
The speaker from that event you bookmarked three weeks ago, the founder whose LinkedIn post you screenshot and never replied to. The potential collaborator you had a genuinely good chat with online, and then you weren't quite sure what to say next, so you didn't say anything at all.
You know a conversation with them could open up opportunities. You just haven't quite figured out how to make it happen - not in a way that feels natural, anyway.
So instead you post on LinkedIn and hope the right person happens to scroll past. You ask for introductions that don't happen very often. Maybe you think about sending a cold email but it feels gross, so you close the tab.
In short, the relationships that would move your business forward aren't getting built. And it's not for lack of wanting them.
Here's the thing: there are two types of people when it comes to building a business through relationships.
Hunters
Hunters love the chase - outreach, direct pitches, going after their "prey." They can get fast results, and for some people, that approach genuinely energises them.
Gatherers
Gatherers plant seeds. They build genuine connections, nurture relationships, and trust that when the time is right, the right people find their way to them. Clients come - sometimes from the most unexpected places - and it never feels like selling.
If you read about the gatherers and thought "that's me," you're in exactly the right place.
Here's what nobody tells you about building a high-trust business as a gatherer
Chances are, every program you ever joined gave you a hunter's playbook. But a hunter's playbook was never built for you. And following it doesn't just not work, it literally feels like selling your soul.
And here's what that means in practice: every month you spend marketing the hunter's way is a month of relationships not being built, of trust not compounding. Opportunities go to someone else - simply but because they have the conversations and you don't.
The right conversation, with the right person, at the right moment can be worth more than a year of content.
One relationship can become a referral, a partnership, a client, a deal.
And right now, those conversations aren't happening enough.
What if reaching out felt like offering a gift instead of asking for a favour?
That's what a relationship podcast does.
Not a podcast built to grow an audience of strangers. A relationship podcast - where the point isn't the listeners, it's the relationship with the guests. Where you invite the exact people you want in your world, have a genuine conversation, and let the relationship build from there. The recording is almost a side effect.
You reach out not to pitch, not to ask for a favour, but to say: I'd love to feature you on my show. And suddenly, the door opens.
The founder gets on the radar of potential partners and collaborators. The consultant builds relationships with the people most likely to send them clients. The coach gets in front of other experts whose audiences she'd love to be introduced to.
The podcast is the excuse for the conversation. The relationship is the ROI.
So what's getting in the way?
My guess is, you googled "how to start a podcast." and ended up watching a 47-minute video about microphone polar patterns.
It's like wanting to take a drive along the beach and being told you have to become a car mechanic first.
Or you started a show, loved it, and then life got busy ... and slowly, it died in a pile of unedited recordings and good intentions.
The production side of podcasting - the editing, the thumbnails, the show notes, the uploading, the social clips, the SEO titles - has nothing to do with the conversations you want to have. But it stands between you and every single one of them.
You want conversations and end up with a systems problem.
Introducing Peaceful Podcasting
Relationship-led business development. You have the conversation. We handle everything else.
I built Peaceful Podcasting because I needed it myself.
I started my first podcast when I was a brand new coach struggling to get people to trust me enough to book a sales call. No credentials, no audience, no reputation, just genuine curiosity and a microphone. It worked. The conversations built the trust that built the business.
Then it died when things got busy after writing my book.
Years later, I started the Soul Touched by Dogs podcast as a passion project. It put me on the map in the dog world. I met my business partner Stephanie through the show (we're now building something awesome together that wouldn't exist without that conversation.)
Then that one started to fall off the wagon too.
But I wasn't willing to let it happen a second time. So I put my software developer hat back on and built myself an engine that takes the hassle out of the production process. It worked so well that I realised it could work for other people's shows too. Not as a tool for them to operate, but as a fully managed service where I run the engine, so the host never has to.
Since the engine has been running: my episodes come out like clockwork. I reach out to people again. When I see someone doing great work, I invite them on the show without a second thought. And recently, someone with a massive following who'd just published a book reached out asking to be on my show.
The momentum is back, and it feels effortless.
Client Love
"I always knew I wanted to interview people for a show but the production side - the editing, the thumbnails, the show notes - was never going to happen on my own.
Working with Anke meant I could just start. I invite a guest, we record, I send the link, and the episode appears. It looks professional, it sounds like me, and I don't have to think about any of the bits in between.
I couldn't have done this without her."
Life doesn't slow down to let you podcast.
But the episodes won't pile up when there's nothing left to do after you're done recording.
Record when you can. Peaceful Podcasting takes it from there.
here is how it works
You Have Conversations. We handle everything else.
Step 1 - We get clear on your show
Before anything is built, we spend time making sure your podcast is positioned to do real work in your business. Who are you interviewing, and why? What's the show for? What does it need to be called? This is strategy, not just setup β because it doesn't matter how fast you run if you're headed in the wrong direction.
Step 2 - Everything gets built for you
Branded thumbnail templates. Your podcast home on a professional hosting platform. The engine configured to your show. Your guest booking link. All of it set up before a single episode is recorded.
Step 3 - You invite someone you want to talk to
Send them your booking link. When they book, their information flows automatically into the system.
Step 4 - Enjoy the conversation
On the day, you get a reminder and a link to submit your recording afterwards. You can specify when you want it published (including 24-hour turnaround if you need it.)
Step 5 - Receive the published episode
The next thing you hear from us is an email with links to your live episode - complete with show notes, SEO-optimised title, YouTube video with branded layout, short social clips, and a blog post. Your guest even gets a notification with swipe-copy to make sharing easy, so they help spread the word too.
You showed up for the conversation. We did everything else.
No software to fiddle with, no team to manage, no production pipeline to babysit.
Just conversations and a notification when your episode is live.
What's included
The Pilot Season - $1,200 Everything you need to launch and publish your first 6 episodes:
Positioning consultation - we figure out exactly who you're interviewing, why, and what the show needs to be called before anything gets built
Full show setup: branded thumbnails, podcast hosting, booking system, production engine
6 fully produced episodes: YouTube video with branded layout, audio podcast, branded thumbnails, professional YouTube description and show notes, short clips for social media, blog post draft
Publication to your podcast feed and YouTube
Guest notification with shareable swipe copy
24-hour turnaround available
The first step: A $250 Positioning consultation - credited in full to your Pilot Season if you go ahead.
After that ...
Ongoing Monthly Subscription Cancel any time. Pause for up to 6 months - your show setup stays intact so you can pick up exactly where you left off.
$250/month - Biweekly episodes
$400/month - Weekly episodes
$700/month - Two episodes per week
Optional add-on: publication to Instagram, Facebook, LinkedIn, or TikTok
One new client every few months covers this entirely. The rest is compounding trust.
Compare this to ads that bring you people who can't remember why they're on your calendar and stop working the moment you stop paying.
Or to a VA who needs briefing, managing, and training.
Or software tools - another thing to learn, stay on top of, and wrestle with when it doesn't behave.
Peaceful Podcasting is relationship infrastructure.
It runs in the background, while you're out there building your network and your reputation, doing the part you enjoy and only you can do: show up for the conversation.
The Peaceful Promise
If after your first 3 episodes the show notes, thumbnails and published episodes don't feel like you on your best day, I don't want your money. Full refund, no questions asked.
A Few Honest Answers
"This sounds great, but I'm not sure I can justify the investment right now."
That's a fair thing to sit with. The honest answer is that this might be the wrong fit if your offers are low-ticket. But if one new client, one referral, or one strategic partnership would more than cover the cost - and for most of the people I work with, it would - then the question isn't whether you can afford it. It's whether you can afford another six months of the relationships not being built. The trust compounds, the delay doesn't.
"I wouldn't even know who to invite."
This is exactly what we work through in your positioning consultation. You'll be surprised how quickly the list comes together once you're clear on what the show is for. Most people I speak to have a head full of people they'd love to talk to, they just haven't had a structure for it before.
"I've tried to keep a podcast consistent before and it didn't work."
Of course it didn't if you were responsible for everything yourself. When the only thing left for you to do after hitting "stop recording" is send a link, consistency stops being a willpower problem. Many hosts also batch their recordings - a few conversations in one week gives you a month of episodes on a fixed schedule. And if life does get genuinely busy, you can pause for up to six months without losing your setup. There's no long-term commitment and no penalty for being human.
"Is this just for people with existing audiences?"
Not at all. The relationship podcast model works precisely because it doesn't require an existing audience. You're not broadcasting to strangers - you're having conversations with specific people you've chosen. The audience grows as a result of those relationships, not as a prerequisite for them. I started both my podcasts with no audience and no credentials. The conversations built both.
Do the show notes sound like a robot?
Never. We use your own transcripts and guest info to feed the AI your vocabulary and voice. The show notes sound like you on your best day.
How much time do I actually spend?
Exactly the length of your interview. Record for 30 minutes, your work is done.
Do I need to change my podcast host?
If you use an API-friendly host (Transistor, Captivate, Buzzsprout) we plug right in. If you use Spotify for Podcasters, we handle the manual upload for a small additional fee.
What if I'm entering a new market where nobody knows me yet?
This is one of the best things you can do. Interviewing the right people gets you known and trusted in a new space faster than almost anything else, and the engine means you can do it consistently without it becoming a second job.
Is there a payment plan for the pilot season?
Yes. You can split the pilot season fee into two payments of $625, due 30 days apart. Just mention it when we speak and we'll set it up. If you've already paid for a strategy session, you'll receive a $250 coupon code that takes the same amount off your first payment.
Can I cancel my subscription?
Yes, any time. And if you need to pause, your show setup stays live for 6 months, so when you're ready to come back, you pick up where you left off without needing another pilot season.
Can I change my episode frequency?
Yes. Twice a week, weekly, biweekly, or somewhere in between - just let me know and we'll adjust.
What microphone do I need?
Honestly? Whatever you have. A decent headset, your Zoom setup, or even your phone will do the job perfectly well for a spoken word podcast. After all, you're not recording classical music. π The quality of your equipment matters far less than the quality of your conversations and the clarity of why you're having them. We can always improve the tech later. Let's get the show right first.
Should I charge my guests (aka How do I make money from my podcast?)
Most podcasters try to monetise through their listeners - promoting lead magnets leading to paid offers, sponsorships - or through their guests, by charging for a spot on the show.
Nothing wrong with adding lead magnets to the show notes. Sponsorships and charging guests can work too, but only if you have a large enough audience to sell access to.
For 99% of shows, that isn't the case.
The main opportunity to make money from a relationship podcast comes from the relationships with guests who become clients, collaborators and referral partners. The show isn't the product, it's the door opener.
My personal opinion is that charging guests to appear doesn't help build the kind of trust that turns into business.
Do I have to commit to an ongoing subscription after the pilot?
No. Some clients use the pilot season as a standalone project - a micro summit, a one-off interview series to teach a particular topic, or simply to test whether a relationship podcast works for their business before committing to an ongoing show. That's completely fine.
If you decide to continue, the monthly subscription keeps the engine running. If you don't, your show setup stays live for six months, so if you want to come back, you pick up where you left off without needing another pilot season.
Does it work for solo episodes, not just guest interviews?
Absolutely. The engine works the same way whether you have a guest or not - the booking step simply gets skipped. Solo episode, tutorial, exercise video, thought leadership piece - if you recorded it, we can run it through. The show notes prompt adjusts, the thumbnail gets built, it goes live. Same process, no guest required.
Do I need a podcast host, or can I just publish to YouTube?
YouTube-only is completely fine. If you decide you want audio too - so people can listen on Spotify, Apple Podcasts, or wherever - I can set that up as part of your pilot season at no extra cost. But if YouTube is where your audience is, that's where we'll focus.
The person you want to talk to is out there right now
They were speaking at an event you watched last month. They're running a business you've been following. They're doing work you deeply respect and would love to be in conversation with.
In two months, you could still be refreshing LinkedIn and hoping they notice you.
Or you could have had six conversations - six relationships in motion, six pieces of content working for you, six people who now know who you are and what you do because you gave them something genuinely valuable: the chance to share their story.
The beach drive is waiting, and you don't have to become a car mechanic first.
Not Sure Yet?
Come be a guest on my show.
I'll introduce you to my audience, you'll experience the whole process from the other side - booking, recording, and waking up to a published episode with your name on it. No pitch, no obligation.
Just a conversation and a taste of what this feels like when the friction is gone.
Now You Have a Choice to Make
You can keep doing what you're doing, or you can start building relationships and trust with the people who can help you reach your goals.
Plant the seeds. Have the conversations. Let the relationships do what relationships do.
Peaceful Podcasting makes sure you show up consistently enough for the garden to flourish.
Still got questions?
